Spawn Labs

Every lead answered. Every customer able to find you.

I'm Matt Blevins. I'll build your website, run your Google listing, and set up an AI assistant that answers every lead, so your phone keeps ringing and your calendar stays full. I also keep it all running, so you never have to learn new software and you can focus on what you do best.

Talk to me for 15 minutes

What I do

An assistant that answers every lead

Calls, texts, and web forms get a reply in minutes, day or night, and the appointment lands on your calendar. Most local businesses have enough leads. They lose the ones nobody got back to.

Websites built and run for you

A fast site that shows up on Google, with tracking from day one so you can see which pages bring in calls. I host it, update it, and fix it when something breaks.

Local SEO, every month

Your Google Business Profile, reviews, and listings, worked on every month so you show up when someone nearby searches for what you do. Expect real movement in two to three months.

How local SEO works

Digital strategy

A second opinion before you buy a CRM, hire a web agency, or put AI to work in your operations. I've written the requirements and run the vendor selection, so I know where these projects go wrong.

Some stuff I've done

Apex SEO

I founded this company in 1997 at a tender age and worked out of my grandparents' basement for two years before moving to dedicated office space. My business partner and I provided SEO services for companies ranging from small local businesses and startups to huge multinationals... we sold the company in 2005.

Accenture

Back in the days before "AI" was on the tip of everyone's tongue, I worked as a consultant with Accenture to develop a big data analytics "Platform as a Service" (PaaS). From infrastructure (think Linux and Hadoop) to the machine learning and natural language processing that powers modern LLMs, the small team I worked with designed the whole thing.

Maryland Department of Housing

In 2015, the Maryland Department of Housing & Community Development was looking to both launch a new primary site and build out a new communications initiative on a separate WordPress website. The organization brought me in to work with their Director of Marketing & Communications, internal IT department, and Maryland DoIT to consult on the new site launch and lead the WordPress launch.

Columbia Association (CA)

Brought in to provide an overarching assessment of this nonprofit's marketing and communications department, I worked with a business partner to conduct discovery and report on the departmental gaps that were stunting membership sales and programmatic growth. CA now loves UTM parameters (shouldn't we all?), A/B testing, and tracking CPL and CPA.

John Wiley & Sons (for Insourced)

Teamed up with my business partner from Apex, I co-founded Insourced LLC and we counted among our largest clients John Wiley & Sons. What started as a pure marketing copywriting contract morphed into our development of a natural language processing application (again, think "AI") to tag a massive backlog of titles in the Wiley catalog that were missing important metadata. The backlog sat for years. We cleared it in two weeks.

Locate Jobs Network

This network of niche job boards was born from a simple conversation with an old friend working as an in-house tech recruiter. Highly targeted sites connect candidates and the employers who wish to reach them, with an emphasis on a variety of industries, including diversity hiring initiatives. Job seekers can now search every board from inside Claude, through our listing in Anthropic's Claude directory, and the setup guide for other AI assistants is on GitHub.

Matt Blevins

About me

I've run my own businesses for most of my career, from a marketing copywriting company to a network of job boards. These days I build and run my own sites with AI every day.

When you work with me, you talk to me. No account managers, no handoffs.

Let's talk for 15 minutes

Tell me what's eating your time. If I can fix it, I'll tell you how. If I can't, I'll tell you that too.

Book a 15 minute call

Send me a message